On this week’s episode, Gemma Davies, Community Manager at Future of SaaS is joined by Gabriella DeFlorio, CEO & Founder of Prelay.

Gabriella discusses defining sales goals, setting OKRs to support sales and revenue, and why timing is the most important thing when it comes to content.

Key talking points

  • Setting OKRs to support sales
  • Sales-led approach vs marketing first
  • Aligning sales with other teams

A little bit about Gabriella

Gabriella is the CEO and founder of Prelay.

In a past life, Gabriella was an Olympic Trials hopeful and a competitive D1 cross-country & track athlete at the University of Michigan. During her competitive running career, 7 leg surgeries failed to keep her off the D1 stage, reinforcing her core approach to life – persistence and perseverance can lead you to achieve feats that may seem impossible at first.

Gabriella leveraged the same mindset when entering the tech industry, where she discovered a similar spark of excitement and passion in scaling companies. Taking on Silicon Valley, she helped scale core go-to-market at Fountain (YC W15) and at Truework (Sequoia-backed).

Now at Prelay, she is building the future of revenue team collaboration.

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Fancy being part of the podcast? If you’re  Founder, CEO, Investor, or a passionate SaaS advocate, get in touch: Gemma@futureofsaas.io