Marketing

Members-only

Marketing with AI: How AI impacts advertising and business growth

This article discusses new information flows with the rise of large language models (LLMs), new AI-powered Google Search features, and how you can still use SEO in 2024....

Bridging borders, inspiring customers: Key strategies for impactful global marketing programs

Members-only

Membership content

Bridging borders, inspiring customers: Key strategies for impactful global marketing programs

Unlock the secrets to crafting global customer initiatives that truly stand out with Google's Emi Wayner...

5 things I wish I had known before my first year as a manager

Members-only

Marketing

5 things I wish I had known before my first year as a manager

Stepping into a management role for the first time can be daunting. As a Senior Product Marketing Manager at Nayax who recently took on managing a team, I learned a lot during my initial foray into leadership....

AI: The secret weapon for aligning your B2B sales and marketing teams

Members-only

Membership content

AI: The secret weapon for aligning your B2B sales and marketing teams

Discover how AI can bridge the divide between your B2B sales and marketing teams for next-level revenue growth...

Go-to-market strategy:The roadmap to SaaS success

Members-only

Marketing

Go-to-market strategy:The roadmap to SaaS success

In this article, I will share insights from my experience, offering a roadmap for creating a successful Go-to-Market (GTM) strategy, driving revenue, and utilizing...

Members-only

Marketing

7 top AI email marketing tools for SaaS companies

Explore how AI transforms email marketing with customized templates, automation, and analysis. Discover top tools to boost your ROI....

Smash the competition:10 top AI tools for market research

Members-only

Marketing

Smash the competition:10 top AI tools for market research

Scope out the competition with these AI tools for top-notch market research. Stay ahead of the pack, and leave your competitors trailing in the dust....

Members-only

SaaS Leadership

How to start a SaaS company in 8 steps

Starting a SaaS company from scratch is certainly no cake walk, but we're taking you through the essential steps in this holistic guide....

Members-only

Marketing

Step-by-step guide to optimizing your SaaS marketing budget

Marketing is crucial for growth, but where you spend your funds can be a real head scratcher. Check out our step by step guide to allocating your marketing funds....

Members-only

Marketing

How to build an awesome SaaS marketing funnel to convert prospects into die hard advocates

Discover how a strong marketing funnel can boost your SaaS business by converting leads into customers and unleashing the potential of your high-quality product....

Members-only

Marketing

What your VP of marketing should be doing in the first 90 days

In this article, we'll walk you through a step-by-step plan for your first 90 days as a VP of Marketing....

How to unleash AI's potential in email-driven product growth

Members-only

Artificial Intelligence

How to unleash AI's potential in email-driven product growth

Email marketing is still one of the most effective tools in your growth arsenal. Find out how AI can take your email campaigns to the next level right here!...