Members-only Data & Insights Aligning KPIs to create successful partnerships Speaking at the Sales Enablement Summit in San Francisco, Nick Salas explained the significant impact bringing each department together through aligning the metrics of the business had on his team at Workfront....
Members-only Data & Insights Growth hacking with real-time competitive intelligence Pere Codina believes battle cards, when utilized correctly, can help close deals. Talking us through what makes good enablement content, Pere highlights that information has to be current and easily accessible to your reps....
Members-only Data & Insights How to get results with competitor analysis Product marketers using competitor analysis gain access to a wealth of invaluable information, using their findings to spot what’s worked well, and which launches have been met with a lukewarm response....