Today’s the day you’ve been waiting for! We’ll be announcing the winners of The Future of SaaS Awards today, tomorrow (September 15), and the next day (September 16), at this year’s Future of SaaS Festival.

If you don’t have a ticket, reserve one now, for over 25 hours of action-led presentations from amazing companies like Amazon Web Services, Adobe, Slack, Zoom, GoDaddy, and many more.

Future of SaaS was founded in early 2020 and has grown into a community full of educational resources, content, and peer learning, all thanks to you and your passion for SaaS!

In honor of that passion, and because we think it’s about time you got some recognition for all your hard work, we put together the inaugural Future of SaaS Awards 2021. 🎉

Check out the shortlist.

We received nominations in droves and whittled it down to our very worthy winners.

So without further ado, allow us to introduce today’s winners…

SaaS Product of the Year

UJET Smart Actions

The winner of The SaaS Product of the Year Award 2021 is UJET Smart Actions!

UJET is the world’s first and only cloud contact center platform for smartphone era CX. By modernizing digital and in-app experiences, UJET unifies the enterprise brand experience across sales, marketing, and support, eliminating the frustration of channel switching between voice, digital, and self-service for consumers.

A huge congratulations from the whole Future of SaaS team!

SaaS Team of the Year

Ometria - Customer Success Team

This category celebrates the teams consistently knocking it out of the park through unwavering commitment, demonstrable results, and good old-fashioned teamwork, and no one is demonstrating that more than Ometria’s Customer Success Team.

Founded in 2013, Ometria is a customer data and marketing platform that lets retailers increase customer revenue by sending personalized, relevant marketing messages throughout the customer journey.

Keep up the awesome work, and congratulations from all the team at Future of SaaS!

Future of SaaS MVP

Mike Lee

We’re delighted to present The Future of SaaS MVP Award to Mike Lee, Director of CS Strategy, Operations, and Strategic Accounts at Spreedly.

A team player and proven leader, Mike’s passion, enthusiasm, and commitment to the SaaS community are evident to all who have ever sought his advice or read one of his super informative articles.

Massive congratulations from all of us at Future of SaaS!

Best SaaS Company to Work For


This award pays homage to the companies putting the work into creating a great environment for their employees, and we are delighted to be announcing Iterable as the winner.

Iterable is dedicated to promoting a positive work atmosphere that allows the team to flourish.

Their company values allow everyone, regardless of role or seniority, to feel supported and included in business decisions, setting the standard for SaaS organizations everywhere.

Congratulations from all of us at Future of SaaS!

The People’s Person Award

Mamta Suri

This award is for the leaders creating awesome products and cultivating amazing teams with their leadership style/team environment, and the winner is… Mamta Suri, Senior Manager Software Development, Time Tracking at Workday.

Mamta is a seasoned leader with 18+ years of demonstrated expertise and experience leading the development of high-quality software. She’s passionate about diversity of thought and fostering collaboration and is also a lifelong learner who believes we can learn from every person we meet.

Huge congratulations from the Future of SaaS team.

SaaS Newcomer of the Year

Medha Pandey

The winner of the SaaS Newcomer of the Year award is Medha Pandey, Senior Consultant - Implementation & Training at Engagedly.

Medha is an experienced consultant with a demonstrated history of working in HR Advisory. Despite being a fairly new hire (just 6 months in the SaaS industry!) she consistently crushes goals, positively impacts the team, and does it all with bags of enthusiasm and passion.

Congratulations Medha!

One to watch: The SaaS Breakthrough Award

Focal Point Procurement

This award’s for the startups that burst onto the SaaS scene and really made a splash.

Focal Point Procurement did just that, a B2B SaaS model that gives control back to the procurement executive.

Focal Point Procurement provides procurement departments with a single orchestration engine to facilitate spend strategy, planning, and execution, increasing performance by as much as 30%.

Founded in March 2020 by veteran Procurement executive Anders Lillevik, the company offers an innovative approach to solving large-scale data problems, an often overlooked function in large corporate enterprises.

Congratulations from all of us here at Future of SaaS!