Members-only Leadership & Strategy Product development team structure for SaaS organizations Product development teams are the most crucial point in any SaaS pipeline, despite that, many SaaS startups have little if anything in the way of team organization....
Members-only Leadership & Strategy Certifications: moving towards mastery using assessments It's 2021. Certifications are not a new thing. But the ways companies (and learners) leverage them is evolving, and we want to help you get ahead of the certifications curve....
Members-only Leadership & Strategy A growth mindset In this article, I’ll talk about the most pressing thing to have right now, a growth mindset. Every man and his dog thinks they do growth, and while some of it might be true, I consistently see the same mistakes made time and time again....
Members-only Leadership & Strategy Builders vs. Scalers Hiring for roles outside of their area of expertise is one of the biggest challenges start-up founders face. The early phase of a software start-up is usually characterized by rapid product experimentation, selling to friends and family, and a lack of formal structure or processes....
Members-only Leadership & Strategy 7 early-stage recruiting mistakes I’ll never make again In the early days of your startup, there may be no decision you make as a founder that will be more critical than your initial hires. I’m talking about your first client engineers, server engineers, product managers, salespeople, designers, etc....
Members-only Leadership & Strategy Building your first growth engine In this article, I’ll explain how to build your first growth engine, the process and how it’s super important, and the key steps taken along the way, plus some great tools to include in your growth stack....
Members-only Leadership & Strategy So you think you’re ready to become a Senior Product Manager? After a few years at my current company, I felt like I was ready for a new challenge! I wanted to bring it up to my manager, but I knew I had to prepare well and stress test how ready I was in terms of my competencies and the responsibilities that I may have to pick up in the transition....
Members-only Leadership & Strategy Product launches [Q&A with EVERFI] Looking for advice on how to put the correct processes in place for a product launch? Alex Virden, Senior PMM at EVERFI lifts the lid on product launches....
Members-only Leadership & Strategy The blueprint for a compelling product launch Vamshi Sriperumbudur offers insights into what's needed for a compelling launch - and propel your B2B software launch to new heights....
Members-only Leadership & Strategy Community-led growth is the Future of SaaS Community-led growth is a go-to-market strategy that relies on an engaged community of customers as a tool for acquiring new customers, retaining existing customers, and expanding your business reach....
Members-only Leadership & Strategy 5 Lessons I've learned when pricing Pricing is the monetary proof of the organization’s understanding of its customers and its products. Good pricing leads to a healthy business: increased profits and sales, and (arguably) most importantly, generates engagement within the organization and with the customers....
Members-only Leadership & Strategy Strategies to make you a SaaS category leader Owning an entire category is every ambitious startup’s dream, but taking on an existing market with a well-established leader has been the demise of many new businesses. So what’s the alternative? Build your own category!...
Members-only Leadership & Strategy Your guide to making money with freemium models Using a freemium model allows a new business to scale up and attract customers without spending money on costly ad campaigns or a traditional sales force. New customers educate themselves on the features of a freemium model, eliminating the need for costly demos or marketing tools....
Members-only Leadership & Strategy Why we should stop trying to ‘hack’ growth After working in fast-growth startups, mainly in B2B SaaS, I’ve seen that a tactics-first mentality when it comes to sales, growth, and marketing as a whole simply doesn’t work. So here’s what I propose instead of ‘growth hacking’....
Members-only Leadership & Strategy Top SaaS motivations, achievements, and career lessons [Q&A with David Skok at Matrix Partners] SaaS influencer David Skok of Matrix Partners discusses his daily motivations and aspirations in this exclusive Q&A....