Members-only Leadership & Strategy How to price a product and introduce discounts Pricing is crucial to the success of any product. Here, we explain each strategy, how to calculate your selling price, and how to introduce discounts....
Members-only Leadership & Strategy How to monitor competitive activity In this article, we walk through how to monitor competitive activity and turn that intelligence into an actionable product marketing strategy....
Members-only Leadership & Strategy How to boost your customer retention with social media Social media is one of the best channels to use to improve your retention. With over 3.6 billion people using social media globally, it’s not only great for reaching out to wider audiences, but also for getting to know and engaging with current clients....
Members-only Leadership & Strategy How to run and structure effective agile team meetings Your employee's time is vital. To be agile in your organization, you need to host meetings that are quick, well organized and productive....
Members-only Leadership & Strategy Avoiding management debt Management debt: it's a prevalent, but entirely avoidable, blight that affects every department in business. And we're afraid to say, this can hit customer success too....
Members-only Leadership & Strategy Competing against big legacy vendors As a start-up, you have a great arsenal of tools to win a client and the account teams of the big firm have their fair share of issues to deal with....
Members-only Leadership & Strategy Should you build or buy a customer education platform? With benefits like improved customer onboarding, increased product usage, and faster time to value, digital customer education is a no-brainer. The question is: When adopting a customer education platform (CEP), is it better to build or buy?...
Members-only Leadership & Strategy How to manage the feedback loop Spencer Coon, Co-founder, and COO at Beamer talks us through how to manage a continuous customer feedback loop that provides valuable, actionable information you can use to consistently improve your product, and why there’s no such thing as bad feedback....
Members-only Leadership & Strategy Regional to glo-local in one year Neil barman, Chief Growth Officer at Yellow Messenger, talks us through the techniques and strategies you need to accelerate growth in just one year....
Members-only Leadership & Strategy Managing teams remotely [Q&A with Slack] Kim Beinborn, Head of Customer Success at AMER HT Central, Slack, offers advice on avoiding micromanaging remote employees, best practices for introducing new hires, and what to do if you’re self-managing....
Members-only Leadership & Strategy How to build a thought leadership strategy Thought leadership refers to, “the practice of developing important new ways of thinking that influence others”. But how does that translate to business? What does it mean today, and how can it help your SaaS business grow?...
Members-only Leadership & Strategy How to predict churn [Q&A with Netomi] Rupal Nishar, AVP of Customer Success at Netomi, outlines how to predict churn before it even happens by sharing key metrics, warnings signs, and actionable advice every SaaS organization should be tracking....
Members-only Leadership & Strategy Win against competitors by knowing your customers Ten steps you can use to stay ahead of your competition and bolster your competitive intelligence and product marketing strategy by listening to your customers....
Members-only Leadership & Strategy Pricing and packaging [Q&A with Toast] Ashley Murphy, Toast's Director of Market Insights and Pricing, shared her specialist insights, including her preferred pricing strategy, the role of product marketing in the pricing process, top tips, and much more....
Members-only Leadership & Strategy People-powered growth Aly Wood, Customer Success at Articulate, sat down with Dena Upton, Chief People Officer at Drift, to discuss the concept of people powered growth and how it’s enabled Drift to scale at full speed....