My name is Cindy Berman, Product Marketing Manager at Productboard.

Pricing and packaging can be a mystery for high-growth startups, and successfully cracking the code can be a real headache!

But don't worry, because in this article, I’m going to break down the many pitfalls into 10 common mistakes. I hope after reading, you'll be able to spot these mistakes early, and this will help you to execute pricing and packaging with realistic goals that are deliverable.

On top of that, here are some of the key talking points I'll be covering:

  • Creating a compelling and high converting pricing page.
  • Incorporating lessons and best practices on content structure and format.
  • How to effectively collaborate with and enable internal teams for a successful launch.
  • How you can use your pricing page to demonstrate your product's value and customer benefits.