The title of entrepreneur is a relatively vague one, encompassing a broad range of professions, interests, skills and journeys. As entrepreneurs, we embody many roles – thinker, investor, creator, advisor, mentor, and so on.

As a result, it's fitting that the industries we find ourselves in rapidly evolve alongside us.

Take for example, the SaaS sector, which has experienced unprecedented levels of growth over the past seven years and is projected to be valued at over $195.2 billion by the end of 2023.

5 reasons why the future is SaaS
It’s no secret that we’re in the middle of a SaaS revolution. Okay, so you might think we’re a little biased, but according to Gartner, the industry is set to be worth $171.19B by the end of 2022.

Beginning: A problem solver

Let’s take a moment to consider how we can maintain the course in an industry that changes like the weather, all the while embracing and inventing the next big thing.

I've always held the philosophy that you should strive to be the solution to your problems, and not just wait for someone else to fix them for you. This is how I found myself pioneering innovations in the SaaS sector.

When I first started, I was working at car manufacturing company Porsche, as part of the data analytics team. It struck me that, despite the advancements I saw all around me, and the cutting-edge technology available at that time, I was having serious trouble communicating with my co-workers.

Frontline and deskless workers largely operate in an analogue fashion and therefore regular updates and the sharing of relevant information became a tedious and often inefficient process.

The mid-to-late noughties was a decade of digital revolution, yet somehow, deskless employees were pushed to the wayside, to the extent that the 80% of non-computer-based employees had only 1% of the world’s software designed with them in mind. 

SaaS Tools of Choice 2023
Download the report and get access to the ultimate guide to tools and tech, each one endorsed by the game-changers shaping the world of SaaS.

Having considered the situation, I recognized I had an opportunity to solve an issue plaguing both the industry and myself since the digital revolution first began.

Before long, I was spending my evenings and weekends designing, developing, coding and testing a platform for disenfranchised frontline workers.

Beginning by working on the first prototype, I ended up rewriting it four times before I was content with the quality of the application. After six months, I brought the finalized version to Porsche and in December 2018, Flip was born as a company, with Porsche onboarding as our very first client. 

Customer onboarding 101
For freemium models adopted by a growing number of SaaS companies, onboarding is the frontline in the battle for the upsell.

Utilizing mentorship

Throughout this time, I and my co-founder Giacomo were aided by a steady stream of mentors, who were instrumental in guiding us through what can often be a very difficult period.

When you decide to embark upon any new venture, it can be wrought with anxieties and challenges that seem insurmountable, but with the right people supporting you, what you find is: The business model was founded on the wisdom of others. 

For this reason, I often take part in mentorship programmes, particularly in my native Germany, to give others the stability Giacomo and I received in the early days of our startup.

The point I am highlighting here is that you can have an idea like ours, unique in the SaaS sphere, with the potential to advance the industry, but you'll always need the guidance of the entrepreneurs who came before you.

What I’ve Learned From Mentoring 100 Startups
While the journey of each startup is truly unique and can not be compared to one, I couldn’t help myself from seeing very interesting patterns.

Similarly, if you have the opportunity to help others benefit from your newfound confidence and expertise, then you should do so.

None of us would get to where we are without the backing of the people who believe in our ideas and vision for the future. As entrepreneurs, we must never forget this.

Of course, it’s never all plain sailing, and you have to prepare yourself for the trials and tribulations that will undoubtedly arise. One of our first obstacles stemmed from one of our initial successes.

Early in our journey, we lost Porsche as a client, but instead of giving up, we went back to the drawing board, slightly rejigged our offering, and won them back as a client within six short months.

The SaaS industry can be a difficult sector to innovate within as the technology is always advancing, and the goalposts are constantly moving. As we did with Porsche, it's important sometimes to take a step back, identify what is no longer working, and modify where necessary.

Launch a showstopping SaaS with these 6 examples of a minimum viable product
Your product never stops evolving, the MVP is just the first to step in that process. Take the first step to launching an amazing product with a showstopping MVP.

If I could give one piece of advice to entrepreneurs beginning their journey, it would be this…be brave, smartly innovate and don’t blinker yourself by refusing to adapt.

It's important to note that Porsche remains our client to this day, so even failure can present an opportunity to exceed your own expectations, and ultimately outdo yourself. 

When I look to the future of the SaaS industry, I think the core focus should be on the inclusion of everyone, not just desk-based employees. COVID-19 made clear the need for organised, skilled and efficient frontline workers, as huge percentages of companies closed down, and the floor staff essentially kept the world running.

The Future of SaaS Report
With the Future of SaaS Report 2022, we forecast the game-changing trends set to take the SaaS sector by storm in 2023 and beyond, as well as arming you with crucial insights on how to successfully implement them into your growth strategy, straight from some of the leading minds in SaaS.

Despite this, however, innovations for deskless workers have still not been prioritised. Even to this day, a significant portion of the world's in-office employees work from home and still, the vast majority of software is centred around their professional needs.

Looking to the Future of SaaS

The world of entrepreneurship and SaaS are deeply intertwined and the journey, traversing both, has been a whirlwind, with glorious successes and opportunistic challenges.

My advice to others operating within this sphere, is to make the most of it. Believe in your ideas, accept support, be brave, be smart, be adaptable and above all, be adventurous.

I sometimes worry that the day will come when I have achieved all of my professional goals, because where do you go from there?

High expectations and personal ambitions are very important to me and that is how I feel about Flip and its potential to change how deskless workers engage with corporations, both personally and professionally. 

Like what you see? Learn from the successes of some of the greatest minds in SaaS in our extensive library of exclusive content.