SaaS Alliance | Community newsletter

May 24, 2024

๐Ÿ”ฅ Hot off the press ๐Ÿ”ฅ

What is upselling and cross-selling in SaaS?
Upselling and cross-selling can make up as much as 10% of your revenue. We show you how to master this fine art right here.

Go-to-market strategy: The roadmap to SaaS success
The SaaS go-to-market journey can be a long and winding road, but don't worry, expert marketer Bolaji Anifowose is here with a detailed playbook to help you get over the finish line.


๐Ÿ”’ Members-only content ๐Ÿ”’

How empathy drives product excellence for users, teams and business
Managing Director at Cooken Digital, Jordan Thistlewood, demonstrates how empathy can be the rocket fuel that drives your product to SaaS superstardom.

Messaging your AI pricing model
Mimecast's very own Director of Product Marketing Ismail Madni, showcases the unique capabilities of AI in overcoming one of your most pivotal hurdles, pricing your SaaS product!  

Member Templates

Check out these member templates.

Not a member yet? 

A ton of customizable tools await you! From churn strategies to pricing guides, onboarding checklists, to feature updates. Everything you need to inform and inspire your SaaS organization is here. We know thereโ€™s a bunch of templates available online, but sifting through pages and pages of Google results takes up precious time and thereโ€™s no guarantee that what youโ€™re working from is qualified. All our templates go through a rigorous quality check and have been created or reviewed by professionals from organizations like Facebook, Salesforce, Microsoft, Klue, and more.

There are some super helpful resources to help elevate you in SaaSโ€ฆ
๐ŸŽง SaaSCast
๐Ÿ“บ SaaSStream
๐Ÿ“š The ISO 27001 Bible


๐Ÿ”ฅ Reports and playbooks ๐Ÿ”ฅ

๐Ÿ… Ones to Watch in SaaS in 2024

We're celebrating the successes and achievements of some of the leading minds in SaaS.๐Ÿง 

Through your nominations, some astute social listening, and our internal panel, weโ€™ve compiled a list of the trailblazers, the rising stars, and the champions of SaaS. ๐Ÿ† Check it out.

๐Ÿ“– 5 steps to drive your tech startup from early to growth stage 

Get your business model in a place investors simply can't say no to.

Startup life is all about growth. Realizing that growth relies on investors. And investors rely on total confidence in your business model.

In 5 easy to digest steps, this eBook is designed to help you:

โ˜„๏ธ Demonstrate a recurring revenue model
๐Ÿ’ช Adopt data inputs that matter
๐Ÿ† Drive your growth stage goals

๐Ÿ’ฐ Pitch Perfect: Captivate investors and fund your SaaS startup

Secure that coveted funding with these actionable insights from experts who've delivered the perfect pitch. Take a look!


๐Ÿ’ฌ Talking points ๐Ÿ’ฌ

  • @Nadine Leighton is interested to know what performance related incentives are in place for marketing in your businesses. Share your thoughts here.
  • @Sebastian Schuch is seeking advice about AI data privacy and ethics regarding image generation tools. Join the conversation!
  • @Naman Agrawal is looking for tips for working with B2B influencers. Share them here.

โœจ Keep up with all the latest hot topics on the #questions channel and join the conversation here.


๐Ÿš€ Job opportunities ๐Ÿš€

๐Ÿ‘‰ Userlist is hiring a Customer Support Manager | Apply here

๐Ÿ‘‰ taazaa is hiring a Senior Product Owner | Apply here

โœจ Why not check out the #jobs channel in Slack for more positions?


๐Ÿ‘ฅ Community Events & Meetups ๐Ÿ‘ฅ

๐Ÿ’ป Keeping it Saasy: How to build and run a fully remote company and keep the spirits high

๐Ÿ“… May 28, 2024
โฐ 5:00 pm BST | 12:00pm EDT
๐Ÿ“ Online

Sign up here

๐Ÿ‡ฌ๐Ÿ‡ง SaaS Alliance London meetup

๐Ÿ—“ June 13, 2024
โฐ 6:00-8:00pm BST
๐Ÿ“The Kings Arms

RSVP here

๐Ÿ’ป Keeping it Saasy: Navigating the SaaS journey

๐Ÿ“… June 25, 2024
โฐ 5:00 pm BST | 12:00pm EDT
๐Ÿ“ Online

Sign up here

๐Ÿ‡ฌ๐Ÿ‡ง SaaS Alliance Berlin meetup

๐Ÿ—“ July 4, 2024
โฐ 6:30-9:30pm CEST
๐Ÿ“In-person - coming soon!

RSVP here

What are local meetups ๐Ÿ‘€

The goal of our meetups is to connect our community members outside of our Slack space. Meetups allow members (thatโ€™s you) to network, collaborate, and have a pulse on their local network. We welcome professionals at all stages of their career.

Want to host a meetup in you area? Check out all the details here or get in touch with @Emma and lets get started ๐Ÿฅณ


๐Ÿ’ฌ Member Quotes of the Week ๐Ÿ’ฌ


๐ŸŽ“ Courses ๐ŸŽ“

Persona Certified | Mastersโœจ

Youโ€™ll come away with the ability to:

๐Ÿ“ˆExtract and mine data that drives bottom-line impact
๐Ÿ’ฐDemonstrate the tangible value of personas
๐Ÿ› Create, build, and deliver personas that actually work
๐Ÿงฉ Align everyone in your org around your personas
๐Ÿ’ช Boost your entire companyโ€™s product, marketing, and sales efforts to the next level

All this and so much more! Take control of your persona rollout. Get persona masters certified today.

Why not get certified starting today?

Oh, and donโ€™t forget:

Segmentation Certified | Masters โœจ

As a SaaS professional, youโ€™re likely bursting with new marketing ideas and strategies to help achieve rapid growth within your org. Segmentation will help you to refine your marketing efforts, allowing you to be super-targeted in your mission to achieve customer conversion. Find out more here!


๐Ÿค SaaS Alliance membership ๐Ÿค


The above is just the tip of the SaaS iceberg, to unlock the real deal you should check out our membership plans.

With a SaaS Alliance membership, youโ€™ll be able to:

๐Ÿ’ช Keep your fingers on every moving part within the rapidly-evolving SaaS space through use cases of globally recognized brands and up-and-coming startups.

๐Ÿง  Absorb the insights shared by 1,000s of other professionals that not only allow you to grow in your role but tangibly drive revenue and growth for your organization.

๐Ÿ‘ฅ Gain the opportunity to network and learn from departments you'll regularly collaborate with as a SaaS leader.

Ready to unlock all the tools thatโ€™ll enable you to accelerate your growth?


โญ๏ธ Your feedback fuels us โญ๏ธ

Your feedback on all things SaaS Alliance is integral to our efforts on providing you with the utmost value that you deserve as community members!

Here's what others are saying:

๐Ÿ’ก
"One of the best SaaS communities. They've done a great job building a space where people can talk about this."

So, why not share your thoughts about us on Trustpilot?

You can even slide into my DMs with any constructive feedback you might have!

Go on, share what you think about usโ€ฆ


Thatโ€™s a wrap for this weekโ€™s newsletter - catch you next week ๐ŸŽ‰