Members-only Membership content Customer success in a global marketplace: Navigating cultural diversity In this article, I'll share insights and strategies that have helped shape effective global customer success frameworks, ensuring that our approaches resonate with customers....
Members-only Marketing Marketing with AI: How AI impacts advertising and business growth This article discusses new information flows with the rise of large language models (LLMs), new AI-powered Google Search features, and how you can still use SEO in 2024....
Members-only Membership content 9 expert win-loss analysis secrets for SaaS revenue growth Want to drive efficient revenue growth in your SaaS company? Spencer Dent, Co-founder of Clozd, explores the power of win-loss analysis....
Members-only eBook Pitch Perfect: Captivate investors and fund your SaaS startup Secure that coveted funding with these actionable insights from experts who've delivered the perfect pitch....
Members-only Data & Insights How to calculate and improve your SaaS magic number metric An important metric in your growth strategy is the SaaS magic number metric. Here, we’re going to dive into how it can help your business and how you should calculate it....
Members-only Membership content Drive adoption and expansion with a B2B post-sale journey At Gong, we've had a lot of experience navigating customer onboarding and the post-sale space.Today, I’m going to show you how to do just that....
Members-only Customer Success How to create awesome product tours your customers will love No one wants their customers to feel alienated and lost. Luckily, there’s a simple solution that can make your users feel right at home from the get-go, and they’re called product tours....
Members-only Membership content Bridging borders, inspiring customers: Key strategies for impactful global marketing programs Unlock the secrets to crafting global customer initiatives that truly stand out with Google's Emi Wayner...
Members-only Artificial Intelligence ChatGPT vs Claude: Which is better for growing your business? There are two principal AI tools that seem to be getting the most attention: Claude and ChatGPT. So to save you time, we decided to delve into precisely which tool yields the best results for your business growth....
Members-only Membership content Ditch feature selling: 5 ways to craft customer stories that sell Today, I'll share the top five differentiators that have emerged - packaged into what I call the "TRUST checklist."...
Members-only Marketing 5 things I wish I had known before my first year as a manager Stepping into a management role for the first time can be daunting. As a Senior Product Marketing Manager at Nayax who recently took on managing a team, I learned a lot during my initial foray into leadership....
Members-only Membership content Scaling your SaaS startup? How to assemble a high-impact leadership team CEO and Founder Hope Horner outlines how to build a stellar leadership team when your SaaS business is in hypergrowth....
Members-only SaaScast: Discovering the future of customer success Customer success is the heartbeat of SaaS companies. It's what keeps customers happy, loyal, and coming back for more. In the...
Members-only Artificial Intelligence Top AI-driven saas companies to scale and achieve retention With qualitative and quantitative insights from the leading minds in SaaS, this article showcases how AI can scale your SaaS org at pace today....
Members-only Sales From crickets to conversions: crafting BOTF articles that drive sales Readers won’t reach into their pockets if you don't convince them you're the solution they're looking for. Let'd delve into those solutions here....
