> ## Content Index
> Fetch the complete content index at: https://www.saasalliance.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Your monthly FoSaaS newsletter
- URL: https://www.saasalliance.io/your-monthly-fosaas-newsletter-august-2021/
- Published: 2021-08-26T17:08:52.000Z
- Updated: 2021-08-26T17:08:52.000Z
- Description: Welcome to SaaSfix. Featuring product development team structures, leveraging blog content and why women are leaving SaaS.
- Author: Future of SaaS
- Tags: Newsletter

Welcome to **SaaSfix** \- your monthly roundup of all things Future of SaaS. 🎉  
  
This month, we have not just *one* event, but **two** to get stuck into: 

- Our inaugural [Women in SaaS](https://women.futureofsaas.io/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=fosaas-august-2021-newsletter) Summit kicks off on September 8, featuring action-led talks from the likes of **Accenture**, **Twilio**, and **GitHub**.
- The [Future of SaaS](https://festival.futureofsaas.io/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=fosaas-august-2021-newsletter) Festival has landed - get ready for 25+ hours of presentations from the likes of **Typeform**, **Amazon Web Services**, **Zoom**, **Slack** & loads more to come on September 14-16.

Grab your passes, then come back and find out what we've been up to this month:👇🏻

**\- [Gemma](https://www.linkedin.com/in/gemmadavies21/),* Community Manager @ *[Future of SaaS](https://www.linkedin.com/school/future-of-saas)**

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![Product development team structure for SaaS organizations](https://storage.ghost.io/c/e8/90/e890a91f-70d7-413c-b46b-a8fbf39012a7/content/images/2021/08/compressed-FoSaaS_Newsletter_Assets_1--1---1-.jpg)

### [Product development team structure for SaaS organizations](https://www.saasalliance.io/product-development-team-structure-for-saas-organization/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=fosaas-august-2021-newsletter)

Structuring product development teams typically requires adopting a framework, deciding on a priority structure, and valuing work across your organization.

Tech entrepreneur **Luis Gomes de Abreu** shares the basic information for structuring product development teams and offers some sound advice.

[Take me there](https://www.saasalliance.io/product-development-team-structure-for-saas-organization/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=fosaas-august-2021-newsletter)

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![How to leverage blog content to generate leads](https://storage.ghost.io/c/e8/90/e890a91f-70d7-413c-b46b-a8fbf39012a7/content/images/2021/08/FoSaaS_Newsletter_Assets_2.jpg)

## [How to leverage blog content to generate leads](https://www.saasalliance.io/how-to-leverage-blog-content-to-generate-leads/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=fosaas-august-2021-newsletter)

According to Hubspot, companies with active blogs generate 55% more site visits, 97% more links to their websites, and their pages get indexed a whopping 434% more often.

But writing engaging content to draw an audience is just the tip of the iceberg; once you capture their attention, you need to capture their information.

In this article, we’ll outline:

- Techniques for [generating leads](https://www.saasalliance.io/20-metrics-for-saas-marketers/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=fosaas-newsletter-august-2021) from your blogs
- What is a good lead-to-visit conversion rate?
[Check it out](https://www.saasalliance.io/how-to-leverage-blog-content-to-generate-leads/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=fosaas-august-2021-newsletter)

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![Why women are leaving SaaS](https://storage.ghost.io/c/e8/90/e890a91f-70d7-413c-b46b-a8fbf39012a7/content/images/2021/08/FoSaaS_Newsletter_Assets_3b.jpg)

## [Why women are leaving SaaS](https://www.saasalliance.io/why-women-are-leaving-saas/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=fosaas-august-2021-newsletter)

The tech industry lags woefully behind the rest of the job market when it comes to hiring women.

More worrying still, is that a total of 2.5 million women left the workforce last year and were also twice as likely to be furloughed or laid off than their male counterparts.

As a taster for what's to come at the [Women in SaaS](https://women.futureofsaas.io/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=fosaas-august-2021-newsletter) Summit, we're revisiting a panel discussion led by ****Mamta Suri**, **Senior Engineering Manager** and **D&I Leader** at **Workday,** outlining why tech companies can’t seem to keep their female employees and what we can do to combat it.

[Find out more](https://www.saasalliance.io/why-women-are-leaving-saas/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=fosaas-august-2021-newsletter)

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## [FoSaaS memberships](https://www.saasalliance.io/signup/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=fosaas-august-2021-newsletter)

Our plans are jam-packed full of exclusive **templates**, **frameworks**, **articles**, and **videos** to help you succeed in SaaS, including...

### Specialist content spotlight:

- [Edward Keelan](https://www.saasalliance.io/making-your-saas-company-attractive-for-investment/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=fosaas-august-2021-newsletter), Investment Director at Octopus Ventures | **Making your SaaS company attractive for investment**
- [Christine McHone](https://www.saasalliance.io/navigating-the-new-normal-of-remote-work/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=fosaas-august-2021-newsletter), Senior Customer Success Manager at Slack | **Navigating the new normal of remote work**

### New templates:

- Reactivating failed payments email [template](https://www.saasalliance.io/templates-frameworks/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=fosaas-august-2021-newsletter)
- SaaS business plan [template](https://www.saasalliance.io/templates-frameworks/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=fosaas-august-2021-newsletter)
- KPI [template](https://www.saasalliance.io/templates-frameworks/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=fosaas-august-2021-newsletter)
[Become a member](https://www.saasalliance.io/signup/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=fosaas-august-2021-newsletter)

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## Partner with us 

[Partner With Us | Future of SaaSMingle with a community dedicated to driving progress in SaaS and get access to brands from the Fortune 500 to some of the world’s fastest-growing organizations.![](https://www.saasalliance.io/favicon.png)Future of SaaSFuture of SaaS![](https://images.unsplash.com/photo-1584463699043-740c40f783d2?ixlib=rb-1.2.1&q=80&fm=jpg&crop=entropy&cs=tinysrgb&w=2000&fit=max&ixid=eyJhcHBfaWQiOjExNzczfQ)](https://www.saasalliance.io/partner/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=fosaas-july-2021-newsletter)

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Looking to sponsor next month's newsletter? Drop us a line at [sean@futureofsaas.io](mailto:sean@futureofsaas.io)