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# How to drive MRR, reduce churn, and improve product adoption via the 3 Es strategy [podcast]: Rodrigo Stoqui, Pipedrive
- URL: https://www.saasalliance.io/three-es-strategy-saas-podcast/
- Published: 2021-01-14T11:16:09.000Z
- Updated: 2021-09-24T17:22:53.000Z
- Description: Pipedrive's Rodrigo Stoqui talks you through the three Es strategy and how to use it to succeed in SaaS.
- Author: Alex Morris
- Tags: Podcast

You may have heard of the three Es strategy and how it can transform a business’ fortunes.   

Well, Pipedrive’s Growth Manager for Customer Success, Rodrigo Stoqui, knows a lot more than most. Here’s a bit about what you’ll find out in this episode of SaaScast.   

## Learn about the three Es strategy

[ ![](https://productmarketingalliance.com/content/images/size/w1000/2020/09/Spotify-podcatss.png) ](https://open.spotify.com/episode/6yZaUQvRpfenDAR2MjsMaF?si=H-2tSyGzR7qsk%5FgEGKdBvQ)[ ![](https://productmarketingalliance.com/content/images/size/w1000/2020/09/Apple-podcasts-3.png) ](https://podcasts.apple.com/ke/podcast/saascast-rodrigo-stoqui-pipedrive/id1544750249?i=1000502323253)

There are three (yes, obviously) stages here:   

1. Engagement
2. Escalations
3. Expansions

All of which you can use it to drive forward your MRR, [reduce your churn rate](https://www.saasalliance.io/saas-churn-rate-your-guide/), and improve your SaaS product’s adoption.  

And you can find out all about *how* to do that in this thoroughly insightful and engaging 60 minute podcast.   

It’s a fantastic listen and full of Rodrigo’s passion for SaaS and his industry knowledge.  

Your key takeaways will be:  

- An overview of the three Es strategy.
- How it can help your business achieve success.
- A discussion on a secret sauce—product-led growth.
- How to use the three Es strategy with your product.
- The key steps to take for a healthy churn rate.
- The golden rules for success as a SaaS business.

Plus, much more. And we’d like to thank Rodrigo for the time and energy he put into his responses, as they are very detailed and a great boost for any startups listening in!  

So, don’t miss out. It’s available right now. Get your headphones ready. 🎧  

Also, if you’d like to get involved, here’s a little about how to contribute to SaaScast.   

## Have your say  

Want to be our next guest? We’re always looking for SaaS practitioners packed full of enthusiasm and knowledge.   

If that’s you, let us know! Sign-up to the [Future of SaaS Slack channel](https://www.saasalliance.io/join-the-fosaas-community/) and let us know you’re ready to rock. You just need a SaaS topic of your choice—something punchy and relevant! So have a think before saying hello.   

Or you can get in touch with us by email. Right here: [hello@futureofsaas.io](mailto:hello@futureofsaas.io).