> ## Content Index > Fetch the complete content index at: https://www.saasalliance.io/llms.txt > Use this file to discover other available public pages before exploring further. # SaaSFix: Future of SaaS newsletter [December] - URL: https://www.saasalliance.io/saasfix-future-of-saas-newsletter-december/ - Published: 2021-12-29T16:00:00.000Z - Updated: 2021-12-29T15:59:59.000Z - Description: Customer engagement metrics, remote CMOs and raising product prices in this month's edition of SaaSFix. - Author: Future of SaaS - Tags: Newsletter 2021 might be coming to an end, **but we aren't slowing down.** This month, we launched another two *awesome* reports. 🙌 First, we dropped the **[SaaS Landscape Report](https://www.saasalliance.io/the-saas-landscape-report-2021-is-here/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=saasfix-december-2021) \-** a deep dive into diversity, equity, and inclusion in the SaaS sector. Next up, we compiled a list of the **[Ones to Watch](https://www.saasalliance.io/ones-to-watch-in-saas-2022-2/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=saasfix-december-2021)** in 2022,thanks to your nominations. Discover a stellar list brimming with SaaS expertise and exciting potential from the likes of **Drift, Dropbox, HubSpot** and more. Enjoy ✌️ \- [Emma](https://www.linkedin.com/in/emma-bilardi-09161060/), Content @[Future of SaaS‌‌‌](https://www.linkedin.com/school/31559381/) --- [![](https://storage.ghost.io/c/e8/90/e890a91f-70d7-413c-b46b-a8fbf39012a7/content/images/2021/12/resize-hmmm.gif)](https://www.saasalliance.io/customer-retention-metrics-and-how-to-action-them/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=saasfix-november-2021) ## [Customer engagement and the metrics that matter](https://www.saasalliance.io/customer-engagement-and-the-metrics-that-matter-q-a-with-intercom/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=saasfix-december-2021) Finding the time to fully engage with every customer at every stage can be a real struggle - *especially* for startups. Which is a problem, because according to Gallup, fully engaged customers offer **23% more revenue** on average. To help, we sat down for a [Q&A](https://www.saasalliance.io/customer-engagement-and-the-metrics-that-matter-q-a-with-intercom/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=saasfix-december-2021) with **Matt O’Boyle**, Customer Success Manager at **Intercom**, to talk through setting expectations & measuring CS at scale. [It's time to engage](https://www.saasalliance.io/customer-engagement-and-the-metrics-that-matter-q-a-with-intercom/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=saasfix-december-2021) --- [![](https://storage.ghost.io/c/e8/90/e890a91f-70d7-413c-b46b-a8fbf39012a7/content/images/2021/12/remote-resize.gif)](https://www.saasalliance.io/how-to-run-and-structure-effective-agile-team-meetings/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=saasfix-november-2021) ## [Are remote CMOs the future?](https://www.saasalliance.io/are-remote-cmos-the-future/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=saasfix-december-2021) Well, maybe not *exactly* like that. 🙄 But, on a recent episode of CMO Convo, we were joined by **Liam** **Martin**, CMO and Co-Founder of **Time Doctor**, to discuss the future of [remote working](https://www.saasalliance.io/are-remote-cmos-the-future/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=saasfix-december-2021). Read his thoughts on what it means to CMOs, and what is needed to build a *successful* remote marketing team. [Discover the future](https://www.saasalliance.io/are-remote-cmos-the-future/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=saasfix-december-2021) --- [![](https://storage.ghost.io/c/e8/90/e890a91f-70d7-413c-b46b-a8fbf39012a7/content/images/2021/12/moeny-resize.gif)](https://www.saasalliance.io/how-to-manage-the-feedback-loop/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=saasfix-november-2021) ## [How to raise the price of your product](https://www.saasalliance.io/how-to-raise-the-price-of-your-product/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=saasfix-december-2021) Research conducted in recent years has confirmed that discounting is the **top pricing strategy** for retailers across all sectors. *Conversely*, there are some instances when it’s necessary to[raise the price](https://www.saasalliance.io/how-to-raise-the-price-of-your-product/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=saasfix-december-2021) of your product. While it may seem like a risky tactic, there are ways in which you can introduce new pricing parameters without alienating customers and increasing churn rates. [Show me the money](https://www.saasalliance.io/how-to-raise-the-price-of-your-product/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=saasfix-december-2021) --- [![](https://storage.ghost.io/c/e8/90/e890a91f-70d7-413c-b46b-a8fbf39012a7/content/images/2021/12/future-of-saas-membership-banner--1-.png)](https://www.saasalliance.io/signup/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=saasfix-november-2021) ## New this month ### Exclusive content - [Chris Grebowiec,](https://www.saasalliance.io/how-to-develop-your-sales-enablement-team/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=saasfix-december-2021) Global Head of Sales Productivity & Enablement at Square US **| How to develop your sales enablement team** - [Malin Skoglkund](https://www.saasalliance.io/improve-employee-retention-and-supercharge-growth-by-hiring-for-the-future/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=saasfix-december-2021), VP of Sales and Customer Success at Meltwater | **Improve employee retention and supercharge growth by hiring for the future** [Membership contentLearn from Saas leaders from companies like Typeform, Zuora, New Relic, Atlassian, Buffer, and more, with your very own biweekly dose of exclusive, membership-only content.![](https://www.saasalliance.io/favicon.png)Future of SaaSAbdul Rastagar![](https://storage.ghost.io/c/e8/90/e890a91f-70d7-413c-b46b-a8fbf39012a7/content/images/2020/09/FoSaaS_exclusive_articles.jpg)](https://www.saasalliance.io/tag/membership-content/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=saasfix-november-2021) ### New templates - Sales to customer success handover [template](https://www.saasalliance.io/saas-templates-and-frameworks/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=saasfix-december-2021) - The HEART [framework](https://www.saasalliance.io/saas-templates-and-frameworks/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=saasfix-december-2021) [SaaS templates and frameworks | Future of SaaSLooking for SaaS templates and frameworks to make your life easier? We’ve got you covered. Become a member for advice, tips, and business growth tactics.![](https://www.saasalliance.io/favicon.png)Future of SaaSFuture of SaaS![](https://storage.ghost.io/c/e8/90/e890a91f-70d7-413c-b46b-a8fbf39012a7/content/images/2020/11/Future-of-SaaS-templates---frameworks.jpg)](https://www.saasalliance.io/saas-templates-and-frameworks/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=saasfix-november-2021) ### Give 'em a try Intrigued by membership but need some extra convincing? Here's a couple of templates, on us: - Customer success strategy [template](https://www.saasalliance.io/customer-success-strategy-template/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=saasfix-december-2021) - Competitor SWOT analysis [template](https://www.saasalliance.io/competitor-swot-analysis-template/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=saasfix-december-2021) --- ## Partner with us [Partner With Us | Future of SaaSMingle with a community dedicated to driving progress in SaaS and get access to brands from the Fortune 500 to some of the world’s fastest-growing organizations.![](https://www.saasalliance.io/favicon.png)Future of SaaSFuture of SaaS![](https://images.unsplash.com/photo-1584463699043-740c40f783d2?ixlib=rb-1.2.1&q=80&fm=jpg&crop=entropy&cs=tinysrgb&w=2000&fit=max&ixid=eyJhcHBfaWQiOjExNzczfQ)](https://www.saasalliance.io/partner/?utm%5Fsource=ghost&utm%5Fmedium=newsletter&utm%5Fcampaign=saasfix-november-2021) Looking to sponsor next month's newsletter? Drop us a line at [sean@futureofsaas.io](mailto:sean@futureofsaas.io)