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# SaaScast: Leading the way in sales excellence
- URL: https://www.saasalliance.io/saascast-leading-the-way-in-sales-excellence/
- Published: 2023-12-28T15:31:52.000Z
- Updated: 2023-12-28T15:31:52.000Z
- Description: Join Sara Storm, Chief Revenue Officer and seasoned sales leader, as she shares invaluable insights on cascading solid sales practices from the top down.
- Author: Anthony Witherspoon
- Tags: Saascast

In the early stages of your startup, the founder often handles sales, effortlessly conveying the vision of your product to potential customers. However, as your company grows, maintaining that mission in your sales pitches becomes challenging.

So, how can you ensure that strong sales practices permeate your entire team, equipping new recruits with the skills needed to win over customers? That's the focus of our latest SaaScast episode.

Join us for an engaging conversation with seasoned sales expert Sara Storm, who unveils the secrets to sustainable sales success. 

[Leading the way in sales excellenceListen to this episode from SaaScast on Spotify. Join Sara Storm, Chief Revenue Officer at Break the Box and a seasoned sales expert, as she shares invaluable insights on cascading solid sales practices from the top down.![](https://open.spotifycdn.com/cdn/images/favicon32.b64ecc03.png)Spotify![](https://i.scdn.co/image/ab6765630000ba8a583b8e83e57be5be34f62e55)](https://open.spotify.com/episode/6RFPUteI7ubrRgrOsYXLD7)

[‎SaaScast: Leading the way in sales excellence on Apple Podcasts‎Show SaaScast, Ep Leading the way in sales excellence - 28 Dec 2023![](https://t2.gstatic.com/faviconV2?client=SOCIAL&type=FAVICON&fallback_opts=TYPE,SIZE,URL&url=https://podcasts.apple.com/gb/podcast/leading-the-way-in-sales-excellence/id1544750249?i=1000639920287&size=128)Apple Podcasts![](https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/a4/4d/5f/a44d5fae-5046-a15e-a689-2605bf2c3483/mza_10035764847765952101.png/1200x630wp.png)](https://podcasts.apple.com/gb/podcast/leading-the-way-in-sales-excellence/id1544750249?i=1000639920287)

## About this episode

In this insightful discussion, Sara breaks down this complex topic into the following easily-digestible talking points: 

💪 Strategies for instilling effective sales practices from the top down  
🚫 Tips to avoid common pitfalls  
🤝 Techniques for building genuine connections with prospective customers. 

All this and so much more. Listen to the full conversation right here. 👇

[Leading the way in sales excellenceJoin Sara Storm, Chief Revenue Officer at Break the Box and a seasoned sales expert, as she shares invaluable insights on cascading solid sales practices from the top down.![](https://files.casted.us/828f30d5-e688-4a3b-8d2f-23d74d0f27c2.jpg)Casted![](https://files.casted.us/c67d0694-46b6-46a1-b2dc-81609e7681a8.jpg)](https://listen.casted.us/public/158/SaaScast-d5577738/d0c1e86d)

##   
Get involved

Want to learn more about scaling your SaaS org, or share your knowledge?‌‌ Why not be a guest on SaaScast? Simply drop our Content Creator, Anthony Witherspoon, a line here: [anthony@futureofsaas.io.](mailto:anthony@futureofsaas.io)