> ## Content Index
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# SaaScast: Embracing the future of SaaS tech [watch now]
- URL: https://www.saasalliance.io/saascast-embracing-the-future-of-saas-tech-watch-now/
- Published: 2024-02-08T10:57:20.000Z
- Updated: 2024-02-08T11:06:51.000Z
- Description: Georg Ell, CEO phrase is here to demystify localization technology, and shed some light on how current SaaS tech developments are going to impact the industry.
- Author: Anthony Witherspoon
- Tags: Saascast, Podcast

SaaScast is back with a whole new look, and in our first week, we're asking this essential question:

**How do you take your product global?** 

You make your product accessible to a global audience. There’s another word for this: localization. In this episode, Georg Ell, CEO at Phrase, uncovers how localization helps SaaS companies to reach a wider market and become a globally recognized brand. 

But that’s not all in this far-reaching discussion, we also aim to explore new SaaS technological developments, demystify artificial intelligence, and ultimately, we look to the future of SaaS technology. 

Watch it here 👇

## Key talking points

This discussion went deep! But here are the most tantalizing points of discussion: 

✅ Georg's background: What does he love about the world of SaaS?

✅ Localization: What is it and how's it going to help you to grow

✅ What are some of the newer trends set to catch fire in the SaaS world? 

✅.What is the real impact of AI on SaaS

All this and so much more. If you prefer to get your podcasts on the go, listen here. 📣

[‎SaaScast: Embracing the future of SaaS tech on Apple Podcasts‎Show SaaScast, Ep Embracing the future of SaaS tech - 8 Feb 2024![](https://t0.gstatic.com/faviconV2?client=SOCIAL&type=FAVICON&fallback_opts=TYPE,SIZE,URL&url=https://podcasts.apple.com/gb/podcast/embracing-the-future-of-saas-tech/id1544750249?i=1000644613991&size=128)Apple Podcasts![](https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/a4/4d/5f/a44d5fae-5046-a15e-a689-2605bf2c3483/mza_10035764847765952101.png/1200x630wp.png)](https://podcasts.apple.com/gb/podcast/embracing-the-future-of-saas-tech/id1544750249?i=1000644613991)

## Get involved

Want to learn more about scaling your SaaS org, or share your knowledge?‌‌ Why not be a guest on SaaScast? Simply drop our Content Creator, Anthony Witherspoon, a line here: [anthony@futureofsaas.io.](mailto:anthony@futureofsaas.io)