> ## Content Index
> Fetch the complete content index at: https://www.saasalliance.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Everything you missed in 2021
- URL: https://www.saasalliance.io/everything-you-missed-in-2021/
- Published: 2021-12-22T17:03:01.000Z
- Updated: 2021-12-22T17:03:01.000Z
- Description: What's a year it's been… Despite everything, we haven't stopped. 💪 Events, webinars, podcasts, reports, live broadcasts, you name it - we've churned out top-quality content, all year round, just for you.
- Author: Future of SaaS
- Tags: Future of SaaS

What's a year it's been…

Despite everything, **we haven't stopped**. 💪

Events, webinars, podcasts, reports, live broadcasts, you name it - we've churned out top-quality content, all year round, **just** **for you**.

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![](https://storage.ghost.io/c/e8/90/e890a91f-70d7-413c-b46b-a8fbf39012a7/content/images/2021/12/Green-and-Cream-Brushstroke-Assistant-Professor-LinkedIn-Banner-1.png)

We kicked off the year in spectacular style with the launch of the very first Customer Success Festival. Over 3,000 of you tuned in to soak up incredible insights from organizations like Slack, Celonis, SurviveNow, and Direct Commerce. 

[Customer Success Festival, February 2021 | Future of SaaSCatch up on every presentation from February’s Customer Success Festival and learn from amazing CS leaders from organizations like Celonis, ServiceNow, Direct Commerce and Slack.![](https://www.saasalliance.io/favicon.png)Future of SaaSGemma Davies![](https://storage.ghost.io/c/e8/90/e890a91f-70d7-413c-b46b-a8fbf39012a7/content/images/2021/09/CSFest-2-background.jpg)](https://www.saasalliance.io/customer-success-festival-february-2021/)

### Best of the rest for Q1:

[Why we should stop](https://www.saasalliance.io/why-we-should-stop-trying-to-hack-growth/) trying to ‘hack’ growth

[A beginner's guide](https://www.saasalliance.io/a-beginners-guide-to-customer-acquisition/) to customer acquisition  

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![](https://storage.ghost.io/c/e8/90/e890a91f-70d7-413c-b46b-a8fbf39012a7/content/images/2021/12/Green-and-Cream-Brushstroke-Assistant-Professor-LinkedIn-Banner--3-.png)

As we entered Spring, our membership plans grew as fast as the daffodils in the local parks.  

![](https://storage.ghost.io/c/e8/90/e890a91f-70d7-413c-b46b-a8fbf39012a7/content/images/2021/12/unnamed.gif)
  
  
SaaS leaders from across the globe accessed our library of **exclusive content,** **templates**, **guides,** **video footage,** and more to help their teams level up. 

Here’s a quick look at what’s on offer: 

### Templates

- Internal roadmap template
- B2B user persona template
- New hire onboarding checklist
- S.M.A.R.T Template
- OKR canvas

### Exclusive content

- Growth hacks for a $0-50 million journey
- Creative risk-taking in SaaS leadership
- Interactive content ideas for each stage of the buyer’s journey
- From self-serve to sales touch: lessons learned from moving up-market

[SaaS templates and frameworks | Future of SaaSLooking for SaaS templates and frameworks to make your life easier? We’ve got you covered. Become a member for advice, tips, and business growth tactics.![](https://www.saasalliance.io/favicon.png)Future of SaaSFuture of SaaS![](https://storage.ghost.io/c/e8/90/e890a91f-70d7-413c-b46b-a8fbf39012a7/content/images/2020/11/Future-of-SaaS-templates---frameworks.jpg)](https://www.saasalliance.io/saas-templates-and-frameworks/)

![](https://storage.ghost.io/c/e8/90/e890a91f-70d7-413c-b46b-a8fbf39012a7/content/images/2021/12/unnamed--1-.gif)

**Said literally everyone.** So, we did. 

In June, the [Customer Success Festival](https://www.customersuccesscollective.com/customer-success-festival-june-2021/) returned. 

This time, boasting CS experts from **Slack, Monday.com, Amazon, GitLab** and more. 

[Customer Success Festival, June 2021 | Customer Success CollectiveCatch up on every presentation from June’s Customer Success Festival and learn from CS experts from leading organizations like Slack, monday.com, GitLab, and Amazon Web Services.![](https://www.saasalliance.io/favicon.png)Future of SaaSGemma Davies![](https://storage.ghost.io/c/e8/90/e890a91f-70d7-413c-b46b-a8fbf39012a7/content/images/2021/06/CSFest-2-background.jpg)](https://www.saasalliance.io/customer-success-festival-june-2021/)

###   
Best of the rest for Q2

- [OKRs for SaaS](s://www.futureofsaas.io/okrs-for-saas-startups/) startups
- Your ultimate [SaaS reading list](https://www.saasalliance.io/your-ultimate-saas-reading-list/)

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![](https://storage.ghost.io/c/e8/90/e890a91f-70d7-413c-b46b-a8fbf39012a7/content/images/2021/12/Green-and-Cream-Brushstroke-Assistant-Professor-LinkedIn-Banner--4-.png)

As summer was in full swing, so were our events.  

![](https://storage.ghost.io/c/e8/90/e890a91f-70d7-413c-b46b-a8fbf39012a7/content/images/2021/12/unnamed--2-.gif)

  
We brought you another stellar installment of The Future of SaaS Festival, which clocked over 13 hours of presentations from incredible names like McAfee, Google Cloud, Workday, Asana, and many, many more.

[Future of SaaS Festival, Sept 2021 | Future of SaaSCatch up on every presentation from September’s Future of SaaS Festival and learn from SaaS experts from every department from organizations like Amazon Web Services, Slack, Typeform, and Adobe.![](https://www.saasalliance.io/favicon.png)Future of SaaSGemma Davies![](https://storage.ghost.io/c/e8/90/e890a91f-70d7-413c-b46b-a8fbf39012a7/content/images/2021/09/FoSaaS_Festival_Background.jpg)](https://www.saasalliance.io/future-of-saas-festival-sept-2021/)

Not content with one awesome event, we brought you two, in the very same month! 

Thousands of professionals joined us for the inaugural Women in SaaS Summit in September to explore, celebrate, and learn with our influential guest speakers from the likes of Accenture, Amazon Web Services, Twilio, GitHub, and more.

[Women in SaaS Summit, September 2021 | Future of SaaSCatch up on every presentation from the Women in SaaS Summit and learn from amazing speakers at Amazon Web Services, GitHub, Twilio, and Intellum.![](https://www.saasalliance.io/favicon.png)Future of SaaSGemma Davies![](https://storage.ghost.io/c/e8/90/e890a91f-70d7-413c-b46b-a8fbf39012a7/content/images/2021/09/FoSaaS_Women_in_SaaS_background_2--1-.jpg)](https://www.saasalliance.io/women-in-saas-summit-september-2021/)

We also launched our very first report. 

We surveyed SaaS professionals around the world from organizations at all stages of growth to bring you a report solely dedicated to customer retention - The State of Customer Retention Report 2021.

[The State of Customer Retention 2021We decided to dig deeper into the landscape of customer retention, surveying SaaS superstars in all stages of their careers, all across the globe, to bring you... The State of Customer Retention Report 2021.![](https://www.saasalliance.io/favicon.png)Future of SaaSFuture of SaaS![](https://storage.ghost.io/c/e8/90/e890a91f-70d7-413c-b46b-a8fbf39012a7/content/images/2021/09/FoSaaS_Customer_Rentention_Report_2021_Blog_1.jpg)](https://www.saasalliance.io/the-state-of-customer-retention-2021/)

###   
Best of the rest for Q3

- [People-powered growth](https://www.saasalliance.io/people-powered-growth/)
- [How to scale ](https://www.saasalliance.io/how-to-scale-your-saas-organisation-follow-the-2021-data-2/)your SaaS organization: follow the 2021 data

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![](https://storage.ghost.io/c/e8/90/e890a91f-70d7-413c-b46b-a8fbf39012a7/content/images/2021/12/Green-and-Cream-Brushstroke-Assistant-Professor-LinkedIn-Banner--5-.png)

Rounding off the year in style, we launched our first deep dive into diversity, equity and inclusion, and celebrated *THE* ones to watch in 2022.

![](https://storage.ghost.io/c/e8/90/e890a91f-70d7-413c-b46b-a8fbf39012a7/content/images/2021/12/unnamed--3-.gif)

First off was The SaaS Landscape Report 2021\. 

Through a mix of qualitative and quantitative data, we took a look at the make-up of the SaaS sector to uncover how - both individually and collectively - we can begin to make a difference.

With the help of some DE&I experts and real champions of change, we unpacked:

- Ableism in the workplace
- How to measure inclusivity
- The gender divide
- How the C-Suite can drive DE&I

[The SaaS Landscape Report 2021Through a mix of qualitative and quantitative data, we take a look at the make-up of the SaaS sector to uncover how - both individually and collectively - we can begin to make a difference.![](https://www.saasalliance.io/favicon.png)Future of SaaSEmma Bilardi![](https://storage.ghost.io/c/e8/90/e890a91f-70d7-413c-b46b-a8fbf39012a7/content/images/2021/12/FoSaaS_Landscape_2021_Social_2.jpg)](https://www.saasalliance.io/the-saas-landscape-report-2021-2/)

  
Next up we asked the community to vote for the trailblazers, rising stars and champions of SaaS and compiled a list of the ones to watch in 2022.

[Ones to Watch in SaaS 2022Through your nominations, some astute social listening, and our internal panel, we’ve compiled a list of THE ones to watch in 2022.![](https://www.saasalliance.io/favicon.png)Future of SaaSFuture of SaaS![](https://storage.ghost.io/c/e8/90/e890a91f-70d7-413c-b46b-a8fbf39012a7/content/images/2021/12/FoSaaS_Influencers_to_Watch_2022_Meta--4-.jpg)](https://www.saasalliance.io/ones-to-watch-in-saas-2022-2/)

We crammed the pages with killer content on:

- Our SaaS pros career trajectories so far
- Actionable insights into their functions
- Acknowledgments from their peers

### Best of the rest for Q4

- [Avoiding management debt](https://www.saasalliance.io/avoiding-management-debt/)
- [Regional to glo-local](ofsaas.io/regional-to-glo-local-in-one-year/) in one year

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As we said at the start, what a year it's been. We've done a **lot**, and we can't wait to do it all over again next year.

Want to start off 2022 in the right way? Grab one of our[ membership plans](https://www.saasalliance.io/signup/) and get stuck into all this good stuff:

📝 **60+** customizable templates & frameworks

📰 Exclusive membership articles from **HubSpot,** **Intercom**, **Slack** & more

📺 Members-only **video** content

🎟 **Access All Areas** to virtual events at no charge

💰 **10 percent off** conference tickets

🔒 Early access to **new products & reports**

[ ![](https://storage.ghost.io/c/e8/90/e890a91f-70d7-413c-b46b-a8fbf39012a7/content/images/size/w1600/2021/03/Membership-ad.png) ](https://www.saasalliance.io/signup/?utm%5Fsource=article&utm%5Fmedium=blog&utm%5Fcampaign=membership-ad)