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# Driving revenue beyond sales with Gabriella DeFlorio at Prelay
- URL: https://www.saasalliance.io/driving-revenue-beyond-sales-with-gabriella-deflorio-at-prelay/
- Published: 2021-09-03T13:23:51.000Z
- Updated: 2021-09-08T10:13:41.000Z
- Description: On this week’s episode, Gemma Davies, Community Manager at Future of SaaS is joined by Gabriella DeFlorio, CEO & Founder of Prelay. Gabriella discusses defining sales goals, setting OKRs to support sales and revenue, and why timing is the most important thing when it comes to content.
- Author: Emma Bilardi
- Tags: Podcast

On this week’s episode, **Gemma Davies, Community Manager at Future of SaaS** is joined by **Gabriella DeFlorio, CEO & Founder of Prelay.**

Gabriella discusses defining sales goals, [setting OKRs](https://www.saasalliance.io/okrs-for-saas-startups/) to support sales and revenue, and why timing is the most important thing when it comes to content.

## Key talking points 

- Setting OKRs to support sales
- Sales-led approach vs marketing first
- Aligning sales with other teams

![](https://storage.ghost.io/c/e8/90/e890a91f-70d7-413c-b46b-a8fbf39012a7/content/images/2021/03/SaaScast-Ad.png)

# A little bit about Gabriella

Gabriella is the CEO and founder of Prelay. 

In a past life, Gabriella was an Olympic Trials hopeful and a competitive D1 cross-country & track athlete at the University of Michigan. During her competitive running career, 7 leg surgeries failed to keep her off the D1 stage, reinforcing her core approach to life – persistence and perseverance can lead you to achieve feats that may seem impossible at first.

Gabriella leveraged the same mindset when entering the tech industry, where she discovered a similar spark of excitement and passion in scaling companies. Taking on Silicon Valley, she helped scale core go-to-market at Fountain (YC W15) and at Truework (Sequoia-backed).

Now at Prelay, she is building the future of revenue team collaboration.

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Fancy being part of the podcast? If you’re Founder, CEO, Investor, or a passionate SaaS advocate, get in touch: Gemma@futureofsaas.io